Initial Training
We provide three (3), two-hour (2 hour) sessions of virtual training for a total of six (6 hours) of sales training led by top Credit Union F&I Trainer, Craig Bertenshaw.
After the Initial Training, we do Ongoing Training:

Within 30 days of Initial Training – Individual/Small Group Attention
One-hour (1 hour) Zoom Training Sessions typically within 30 days of Initial Training Session. Lessons discuss real-life objections handling and reiteration of how to apply what your team members learned and how they are using it.

Every 90 days – Individual/Small Group Attention
One-hour (1 hour) in small groups. In these sessions we collectively share and identify if and how participants are using provided resources, materials and techniques needed to achieve maximum results for your institution, in the context of your core values and customers. These sessions are every 90 days.

As Needed Professional Learning
Sometimes team members require singular attention and individual one-on-one training sessions, this is all part of the service we provide.
Of course, as you hire new individuals or groups we will go through the same training process to insure success.
What training participants say after the full training course…
“Craig makes it so easy and simple to succeed at selling our members products even though I have never been to any other F & I training!“
― Credit Union Employee ~Las Colinas Credit Union – La Colinas, TX
TRAINING OPTION 1:
“NO COST Training” for YOU;
SO HOW DOES “CU Trainer” GET PAID?
Initial & On-Going Training Cost to YOU = $0.00
CU Trainer only gets paid when you sell service contracts, GAP, & other products.
Small Cost
Typically, Credit Unions & Lenders have a very small mark up on product sales, so a small increase in product cost is how we get paid. This typically adds somewhere between .23 cents to $1.56 to your members/customers monthly payment, That is it!!!
.23 Cents
We charge a small cost per product/contract on Service Contracts, GAP & other products we train your team to sell. Instead of a $425 monthly payment, it might be a $425.23. The secret sauce is the training. Your sales team will be very comfortable offering products to your valued members.
That’s It!
As your sales team becomes more confident and effective in the ways to benefit your members/customers, your sales results will thrive. Your members/customers are the ultimate winners with excellent protections.

TRAINING OPTION 2:
Eight (8) hour training
“Credit Union F & I MAX Penetration Training”
One-time $5000 Daily Rate, plus travel if needed.

Why CU Trainer
We are CU Trainer, the first choice in Credit Union, Lender and Re-finance Company Institutional Automotive F & I training.
MORE SUCCESS STORIES..
News
Rock Valley Credit Union – Company Wide Sales Motivation Training makes a huge impact in 2020.
Address
Craig@CUtrainer.com
4729 E. Sunrise Drive #200
Tucson, Arizona 85718
1-520-971-2166

