Credit Unions, Refinance Companies, Lenders, F&I agents and individual dealer owners all benefit from the impactful training CU trainer provides.
CU Trainer Produces Raving Fans!
I have worked with Craig for over ten (10) years. He is an outstanding F&I trainer who knows how to connect with people to help them achieve amazing results.
Craig’s real skill is simplifying concepts and wording so a person with no F & I background can excel in increasing their penetration.
We believe Craig’s F&I training with Credit Unions and Lenders is unmatched and highly recommend the training to any Credit Union or Refinance Company interested in dramatically increasing their F & I product results.
– Sentinel Warranty
Brian Nieves V.P. of National Accounts
My Name is Chad Weaver. I am the President of Blue Fox West, a Service Contract Agency serving Dealers in California and Nevada. I am beginning my 20th year in the Industry and have been blessed with success well beyond my dreams when I started. I contribute my successes to long hours, hard work and surrounding myself with great companies and great people. One of the Men at the top of that list is Craig Bertenshaw. I have worked for, with and alongside of Craig for the more than sixteen (16) years and have been incredibly fortunate to have Craig as a mentor and motivator. I’ve attended several training and motivational seminars throughout my years where Craig has been either the trainer or the key speaker. His knowledge in both Sales and Finance and simple techniques to increase production are invaluable. My clients continue to ask for him back!
I highly recommend Craig to any Sales or Financial Institution looking for incredible growth.
Chad Weaver Sr.
President, Blue Fox West
Our institution recently partnered with Sentinel Warranty and had the pleasure of working with Craig Bertenshaw.
Craig has many years of training experience, which is evident in his approach. Our lending team is based in a call center environment, so his familiarity with guiding teams that use a variety of communication channels was extremely helpful. Craig utilizes a strategic approach in his training and builds on previous material in each session. Our institution has seen a 105% penetration rate increase in our warranty sales since participation in his trainings.
Craig is a valued resource for all institutions that may be interested in developing or improving on their sales model.
Matt Papoccia – V.P. Lending Rock Valley C.U.





